At The Curl Recipe, healthy natural hair is a priority. My main goal when creating this brand was to educate men and women worldwide on what products work for their hair type. Growing up, my dad's side of the family did not know what products to use on my hair, how to properly maintain or style it so my go-to hairstyle was a messy bun because it was all I  knew how to do at the time. It wasn't until I would  visit my mom that my hair was washed, parted, and braided into various protective styles.

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I didn't start paying close attention to the ingredients in existing haircare products until my high school years. After years of using any product I found in my bathroom, applying heat to my curls, and constantly applying harmful chemicals daily it became visibly noticeable that my curl pattern began transitioning. I knew it was time for a change, but I refused to commit to a "big chop". This began my natural journey. After years of testing natural remedies, I would get compliments and questions about my hair everywhere I went. Everyone loved how big, bouncy, and beautiful my curls looked. After years of promoting other companies with what products I was using, I thought to myself, "why not turn this into a business venture," so I did.